Coaching for Burnt Out Female Entrepreneurs
Build a Business & Life that Lights You Up - Not Burns You Out.
For Those Who Are Done Forcing Themselves into Broken Business Models.
AILISH
The problem isn't you. It's how business is being done.
Business was built to work for men. Not for women with kids, real responsibilities, changing seasons, bodies, wants and desires.
So women do what they’ve been told to do:
They work harder. Push through. Ignore the signs. Try to balance it all.
And eventually?
They end up exhausted, overwhelmed, resentful and burnt out, wondering why success feels so heavy.
Burnout has been normalized for women in business.
It’s been sold as the price of ambition. And it’s not OK.
You don’t need more discipline. You need a different way.
This isn’t about doing more.
It’s about doing what actually works, for your life.
A Simpler, More Supportive Way Forward.
You don’t need to fix yourself.
You don’t need to push harder.
You just need a different way of building; one designed for you.
Here’s how we do it.
1). FLAME: You — health, mindset, and nervous system first
Burnout isn’t a time-management issue.
It’s a mind-body issue.
We start by restoring your mental and physical health so you can think clearly, regulate stress, and lead from calm instead of survival.
This is where energy returns and everything else becomes possible.
2). FIRE: Business — profit with peace
Next, we simplify your business.
We strip away the noise, the pressure, and the rules that never felt right — and rebuild in a way that feels intuitive, aligned, and sustainable.
You create income without chaos.
Growth without abandoning yourself.
3). CALM: Time, energy & fun — capacity over hustle
Time alone isn’t the solution.
Energy is.
You learn how to work with your natural rhythms, protect your capacity, and make decisions that support long-term success — not short bursts followed by burnout.
And when joy, pleasure, and play are part of your life now, creativity flows, confidence rises, and business stops feeling so heavy.
This is how thriving becomes normal.
BURNOUT IS NOT AN OPTION.
What Becomes Possible When You stop Burning Out.
Imagine building your business without sacrificing your health, your relationships, or your joy.
You wake up with energy instead of dread.
Your work feels meaningful, not draining.
Your business grows, but your life does too.
You make clear decisions.
You trust yourself again.
You have space for fun, rest, and the people you love.
This is what happens when your business is built to support your life, not consume it.
You feel calm, clear, and confident in your work
Your body is no longer in constant stress mode
Your business supports your life financially and emotionally
You have time and energy for relationships and joy
Thriving becomes normal — not something you earn later
The firekeepers testimonials
"Working with Ailish over the past several months has been genuinely transformative."
During a period of intense business growth, our revenue increased by nearly 1000% year-on-year, the team doubled in size and we moved into our first office, her support made that transformation possible and sustainable. Ailish helped me become a calmer, more grounded leader through all the inevitable highs, lows, decision-making and crises of confidence that kind of growth brings. Her guidance has not only strengthened how I lead but also how I show up for myself. Ailish brings a rare mix of strategic clarity, emotional intelligence, and real human understanding. I can’t recommend her highly enough.
CASSI, CO-FOUNDER
"If you’re a small business owner you NEED Ailish. She’s going to change your life."
We’ve been working with Ailish for a number of years. She’s our partner, coach, non-exec board member and mentor. She’s systematically been with us and supported our journey from £5k months to £80k months. We would not have achieved this so quickly without her – or at least we would have been so ready to quit by the time we did!
WENDY & KELLY, CO-FOUNDERS
"If you're on the cusp, just got for it. Ailish is my non negotiable monthly outgoing for my business."
She has been for well over a year, nearly two I think. Time flies! She helped to turn me and the business around. It’s been featured in The Sunday Times, hit £40k months and I’m now creating changes to add more revenue streams that also allow me to get my time and peace back.
ALICE, FOUNDER
"Ailish is the best thing that has happened to my business."
I went right back to the beginning with her to re-discover my goals and my reason for running the business and where I wanted it to go. Once I had done that, things fell into place much more. The support I have had from Ailish has been immense and it made my path much clearer and allowed me to trust myself and see what I should be working on to get results. Being able to speak to Ailish for accountability has been invaluable. Without her I would never have pushed myself and this month we saw an increase of 825% YOY in sales!
JOANNE, FOUNDER
Ways To Work Together
Choose what you feel called to and trust yourself to step into feeling alive
Digital downloads to provide sparks of inspiration and create the space to remind you who you truly are. Coming soon.
The 12 week signature group coaching programme to burn the rules holding you back so you can create success that feels alive.
Partner with Ailish 1:1 to create the kind of success that makes you feel rich, calm and alive. Powerful and personalised with results that match peace with profit.
If you would like Ailish to work with a high performing individual or team, or request her to speak at your next event please use the below button to get in touch.
love from current & past clients
The Firekeepers Testimonials
If you’re a small business owner you NEED Ailish! She’s going to change your life! We’ve been working with Ailish for a number of years. She’s our partner, coach, non-exec board member and mentor. She’s systematically been with us and supported our journey from £5k months to £80k months. We would not have achieved this so quickly without her – or at least we would have been so ready to quit by the time we did!
KELLY & WENDY, CO-FOUNDERS OF NATURAL SKINCARE BRAND
Ailish and I have been working together for a few years now, we started working together when I was MD at an agency before starting my own business with my co-founder. She’s been there for us both through the ups and downs of bootstrapping and now a high growth business, working with some of the best brands on all things content. Without her, we wouldn’t have had the mindset to prepare us and have the confidence to target the 900% YOY growth we’re expected to do this year. Can’t recommend her enough!
SHIVALI, CEO CONTENT MARKETING AGENCY
I feel confident, I trust myself more and am passionate about my life and business direction again. Also, in 2024 my business has doubled too!
ALICE, THERAPIST
When I think about my experience of working with Ailish, I get emotional. She has helped me make strides in my business and personal life to create the kind of success that feels amazing to me. I now get to travel all over the world for my business, we are on track to make multiple 7 figures this year, I go to the Maldives every January and can now deal with any situation with a calmness and power that I never used to have.
FILIP, CEO
Working with Ailish was a life-changing experience. I grew individually and professionally through what I learned. Ailish was whole-heartedly invested in supporting me, putting all of her energy into helping me succeed. I grew to understand myself more and expanded my business.
CORINNE, COACH
I’ve found myself again. I’m showing up in my work + family life like the person I want to be and I love it! I feel ‘shit hot’ in life + I believe I am too.
MICHALA, DIRECTOR
Hello
Meet Ailish Lucas – Success Coach & Founder of The Fire x Calm Method™
Hello, I'm, Ailish Lucas.
Trained with Mindvalley and Positive Intelligence founder Shirzad Chamine, I blend +7 years of success psychology, identity work, and business growth experience.
I have coached multi five, six and seven-figure brands, won industry awards, and was a finalist in the Great British Entrepreneur Awards.
Today, I help women rewire their minds (using neuroscience, not good vibes), ignite their potential, and build success that feels rich, calm, and completely their own through my proprietary Fire x Calm™ Method.
fire in your heart calm in your bones profit and peace success that feels completely your own rich calm alive BURN THEN BUILD YOU DON'T NEED FIXING, YOU NEED UNLEASHING
Download The Free Success Challenge Now.
Join thousands of women aka Firekeepers, burning the rules holding them back and creating success that feels rich, calm, and completely their own with the free 7 day success challenge.
Just click below to get instant access and be part of Fire x Calm™ Fridays; every Friday, expect weekly sparks of neuroscience, identity, and real talk.
FIRE IN YOUR HEART. CALM IN YOUR BONES.
You Don’t Need Fixing. You Need Unleashing.
Burn the rules. Untangle your thoughts. Build success that makes you feel alive.