About
Get to Know Me
Meet Ailish Lucas, Coach to Ambitious Women Ready for Profit and Peace.
You’ve built something good, but good isn’t why you started.
I know that feeling because I’ve lived it.
I spent years providing strategy and coaching to help grow businesses, win awards, and get noticed, all while feeling the quiet pull that something deeper was missing.
So I turned my obsession with success psychology, mindset, and human performance into my life’s work.
I trained with Mindvalley and Positive Intelligence founder Shirzad Chamine, studied the science of how we think, and spent nearly a decade exploring what really drives results that feel good.
Today, as a Success Coach and founder of The Fire x Calm™ Method, I help female entrepreneurs break the mental glass ceiling, trust themselves again, and build success that feels rich, calm, and completely their own.
Because you don’t need more information.
You need the confidence to do it your way.
Why Wildfire Exists
Wildfire is where ambitious female entrepreneurs come to burn the noise holding them back and create success that feels completely their own.
It’s not about doing more, it’s about doing it your way.
It’s about burning the rules that never fit in the first place, rebuilding self-trust, and creating success that feels rich, calm, and completely your own.
Through the Fire x Calm™ Method, I help:
Rewire the thoughts that keep you stuck and running on the never ending treadmill (using neuroscience, not good vibes).
Build the identity that can handle your next level.
Re-ignite your business & life without burning out.
Because success that costs your peace isn’t success at all.
I truly believe you don’t need fixing.
You need unleashing.
Experience & Training
01
Trained with Mindvalley as a certified business coach. ICF ACCREDITED.
02
liCENCED POSITIVE INTELLIGENCE COACH. ICF ACCREDITED.
03
CHARTERED INSTITUTE OF MARKETING PROFESSIONAL CERTIFICATION.
04
10 years experience in the online business world
05
6 years experience in corporate sales and marketing strategy
06
HELPED +350 BRANDS TO GROW THEIR ONLINE BUSINESSES THROUGH MY AWARD WINNING MEMBERSHIP
07
featured in the metro newspaper, daily mail, natural health awards, partnered with Google and was invited to downing street as part of the “Investing in Women” Code Government initiative.
08
accepted as a United Nations Commission on the Status of women digital participant for two consecutive years
09
Reputation for coaching with neuroscience, soul and straight talk. Here to help you get what you want and have a lot of fun whilst doing it.
10
mama, full time step-mama, direct experience supporting with grief, trauma, adhd and burnout.
AS SEEN IN: METRO NEWSPAPER DAILY MAIL GREAT BRITISH ENTREPRENEUR AWARDS NATURAL HEALTH MAGAZINE GOOGLE UK NATWEST ENTREPRENEUR ACCLERATOR
what i believe
You’re not broken, you’re just bored of playing small.
The fire’s still there. You’ve just been taught to dim it.
Profit and peace are not opposites.
They’re the two currencies of true success.
You can have fire without the frenzy.
Drive doesn’t have to mean depletion. The most magnetic women are the calmest in the room.
You’re allowed to want more.
Ambition isn’t greed. It’s gratitude in motion. You can be grateful for what you have and excited for what’s to come.
Strategy means nothing without self-trust.
When your mind’s in chaos, your business follows.
Success should taste like champagne and feel like calm.
If it doesn’t feel rich, calm, and yours, it’s not success.
Self-trust is your greatest business asset.
When you trust your instincts, decisions get simpler, launches get smoother, and everything starts to flow.
Children, earth and life first.
Free Palestine.
Who I Work With
I work with female entrepreneurs who’ve already built something good, a business that’s looking successful on paper, but they know they’re nowhere near reaching their full potential.
They’re agency owners, coaches, consultants, or e-commerce founders feeling stuck between strategy and self-trust. They’ve done the courses, the funnels, the masterminds and yet something still feels… off.
They don’t need another blueprint. They need breathing room. They want to make more money, yes, but also feel calm, confident, and wildly alive doing it.
My clients are the women who are done following formulas and want to trade pressure for peace without losing profit. They’re ready to stop quieting their potential, start cashing in on it, and build success that feels rich, calm, and completely their own.
If you’re ready to go from good to wildly great, welcome to the room where ambition meets peace and success finally feels rich, calm, and completely your own.
Ways To Work Together
Choose what you feel most called to.
Digital downloads to provide sparks of inspiration and create the space to remind you who you truly are. Coming soon.
The 12 week signature group coaching programme to burn the rules holding you back so you can create success that feels alive.
Partner with Ailish 1:1 to create the kind of success that makes you feel rich, calm and alive. Powerful and personalised for results that feel like fire.
If you would like Ailish to work with a high performing individual, team or to speak at your next event, please use the below button to get in touch.
love from current & past clients
Wildfire Women Testimonials
If you’re a small business owner you NEED Ailish! She’s going to change your life! We’ve been working with Ailish for a number of years. She’s our partner, coach, non-exec board member and mentor. She’s systematically been with us and supported our journey from £5k months to £80k months. We would not have achieved this so quickly without her – or at least we would have been so ready to quit by the time we did!
KELLY & WENDY, CO-FOUNDERS OF NATURAL SKINCARE BRAND
Ailish and I have been working together for a few years now, we started working together when I was MD at an agency before starting my own business with my co-founder. She’s been there for us both through the ups and downs of bootstrapping and now a high growth business, working with some of the best brands on all things content. Without her, we wouldn’t have had the mindset to prepare us and have the confidence to target the 900% YOY growth we’re expected to do this year. Can’t recommend her enough!
SHIVALI, CEO CONTENT MARKETING AGENCY
I feel confident, I trust myself more and am passionate about my life and business direction again. Also, in 2024 my business has doubled too!
ALICE, THERAPIST
When I think about my experience of working with Ailish, I get emotional. She has helped me make strides in my business and personal life to create the kind of success that feels amazing to me. I now get to travel all over the world for my business, we are on track to make multi seven figures this year, I go to the Maldives every January and can deal with any situation with calmness and power that I never used to have.
FILIP, CEO
Working with Ailish was a life-changing experience. I grew individually and professionally through what I learned. Ailish was whole-heartedly invested in supporting me, putting all of her energy into helping me succeed. I grew to understand myself more and expanded my business.
CORINNE, COACH
I’ve found myself again. I’m showing up in my work + family life like the person I want to be and I love it! I feel ‘shit hot’ in life + I believe I am too.
MICHALA, DIRECTOR
